Categories

Supplier Categories

Decorating Product of the Year
DIY Product of the Year
Garden Tool of the Year
Hand Tool and Accessory of the Year
Home & Kitchen Product of the Year 
Lighting & Electrical Product of the Year
Power Tool and Accessory of the Year
Security Product of the Year

(click the category for more information)

  • The judges would like to see evidence of investment in your online channels. This can include both retailer and consumer-facing websites, social media activity, digital marketing, online advertising or any other investment in your digital platforms. You may also wish to include details of investments and upgrades to technology used by your sales and merchandising teams.

  • Watering, irrigation, ferts, chems, growing, propagation and everything in between.

  • Decorative garden products inc pots and planter, garden furniture, cooking equipment, garden games, structures inc gazebos, greenhouses, bird feeders & aquatics.

  • The judges are looking for a supplier that has made great efforts to give their customers’ sales a boost. This could be from a package of retailer training, end-user incentives, ad campaigns, a customer helpline or support service. Additionally, you may be offering guidance and support with category management and providing innovative merchandising & point of sale material.

Retailer Categories

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  • We know that retail businesses need to keep growing and evolving to flourish.

    The judges want to know about any kind of expansion or upgrade you have made to your business, including any refurbishments, refits, expansion of site or even a completely new outlet.

    Please provide details of the scope of the project, before and after photos and the benefits this has brought to your business.

  • We know that maintaining your customer base and attracting a new audience often requires creativity and a keen eye for opportunities. 

    The judges are looking for initiatives you have introduced as a way of attracting customers and generating business. We would like you to provide details of what the initial aims and objectives were and what techniques you used e.g local/national advertising, direct mail, in-store events, promotions etc. The judges would also be interested to know what you learned along the journey and what positive impact these initiatives have had on your business.

    Where possible, provide evidence of additional sales, higher basket spend, increased turnover, etc

  • We know that there is no winning formula in retail. You may have implemented numerous changes to your business over the past 12 months or you may have made very few conscious changes but continue to excel and go from strength to strength.

    The judges are looking for information about what makes your business stand out and how you have adapted to changes in the market, so you could talk about things like your in-store offer, merchandising, staff training & incentives, customer service, marketing and events, interaction with your local community/charity fundraising, digital/multi-channel activities, improvements in financial performance & plans for the year ahead.

    Please feel free to include anything we may have missed that you feel helps demonstrate why you should be named DIY Week’s Retailer of the Year 2018.

  • We know the value of having a strong team behind you. You might have one person driving a business forward but they need the support of the people around them to make it a success.

    The judges want to know how your team improves your customer’s experience, how they contribute towards the culture of your business and the benefit this brings to them, your customers and your bottom line.

    Please give examples of how you encourage individual members of your team to actively contribute to the development of your store, how the team goes above and beyond to deliver exceptional results and any instances of your team getting involved in your local community

  • We know the value of having a strong team behind you. You might have one person driving a business forward but they need the support of the people around them to make it a success.

    The judges want to know how your team improves your customer’s experience, how they contribute towards the culture of your business and the benefit this brings to them, your customers and your bottom line.

    Please give examples of how you encourage individual members of your team to actively contribute to the development of your store, how the team goes above and beyond to deliver exceptional results and any instances of your team getting involved in your local community.

  • We know that a great business is as much about its people as the products that it sells, and this award recognises retailers that are continually investing in their people.

    The judges are looking for details of how you have developed the knowledge base of your staff, how you keep them engaged in your business and how you maintain great customer service.

    Your entry should include details of any staff training and development plan you have in place, what initiatives you have undertaken e.g formal training, informal best practice sharing sessions, etc. and how this has benefited your clientele and your business. Please include staff testimonials where appropriate.

  • We know that the ever-changing face of digital plays an integral part in the world of retail and that forward-thinking businesses are using technology to enhance the shopping experience they offer.

    The judges are looking for information about any digital enhancements you have made to your business. This could be anything from developing your social media presence to help build your brand and customer following, to driving a successful e-commerce business or introducing click & collect into your stores.

    Your entry should include evidence of what the initial aims and objectives were, what you learned along the journey and what positive impact these initiatives have had on your business.

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